What is SEO and Why is it Relevant?

Have you ever wondered about SEO? The acronym means Search Engine Optimization. Technically speaking, SEO can be defined as an array of site techniques and strategies applied for a greater optimization of search engines like Google, Yahoo and Bing.   The Importance of SEO Whenever you need to buy a product, or get more acquainted about…

Digital Marketing in Your business

Before we present you the top 5 reasons to invest on Digital Marketing, you may be thinking that this will only jeopardize your money and you don’t even have the willingness to read the whole article. You are wrong. Everything in Digital Marketing can be measured and what is measured can be assessed to know…

What is Digital Entrepreneurship?

  Generally speaking, we can affirm that digital entrepreneurship is a business model whose intent is to offer some kind of service or product through a digital platform, most of the times on the internet. There are two main categories in this business model. They are the “sale of one’s own products or services on…

The Importance of a Responsive Website

Forget the idea that devices are the future. They are actually the present and the numbers prove it: according to a research conducted by Instituto Ipsis and Fecomercio-RJ, the smartphone has already established itself as the country’s main means of access to the Internet, used by about 70% of Internet users. And what does this…