Forget the idea that devices are the future. They are actually the present and the numbers prove it: according to a research conducted by Instituto Ipsis and Fecomercio-RJ, the smartphone has already established itself as the country’s main means of access to the Internet, used by about 70% of Internet users.
And what does this mean? Well, it means that you need to meet this wide-ranging audience. Your site must be responsive.
What is a Responsive Website?
A responsive website, or flexible website, is when your layout happens to be compatible with any screen size, in other words, it automatically adapts itself to the user’s device, whether that is a PC, a smartphone, a tablet or a Smart TV.
A responsive site alters its appearance and layout according to the screen size. Therefore, if the user has a small screen, the site elements are rearranged to present the main ones to the user first, and the navigation becomes easier.
And this is extremely important – according to Google Think Insights, if a user is not happy with what they find, they are 60% more likely to leave the website. And customer experience is not the only reason to be responsive…
After all, Google loves responsive sites! A website’s compatibility with any device is one of the main ranking factors in search results of the major search engines. Therefore, having a responsive website improves your ranking in organic searches on any device, a key factor in increasing your page traffic and generating more leads for your business.
Adding to all these factors, unlike a site which only has a mobile version, the URLs of your page will stay the same, something that also plays in favor of your site’s visibility in search robots.
What about your website? Does it already fit your customer’s hand device? Be responsive and improve your results! Get in touch with Elite Mídia right now.