Have you ever wondered about SEO? The acronym means Search Engine Optimization.
Technically speaking, SEO can be defined as an array of site techniques and strategies applied for a greater optimization of search engines like Google, Yahoo and Bing.
The Importance of SEO
Whenever you need to buy a product, or get more acquainted about any given subject, what do you do? I’m sure 99,9% of people will say: I look for information on Google.
Your client does the same. Now, it’s time for another question: where is your company right now?
As we speak, Google is the world’s number one search engine, so having a website ranked on Google’s first page plays a major role when it comes to generating traffic, visitors and, consequently, business.
Some studies point out that 90% of users who search something on Google will only click on the results shown on the first page.
Therefore, it’s not enough to have a website online today, “hidden” among millions. Websites need to follow the up-to-date optimization rules for ranking better in search engines.
And SEO has plenty to say in this process, enhancing your site in organic search engines. In other words, your page will attract more clicks, more business, more reputation for your brand and exposure for your services and products.
The Right Way to Apply SEO
More than learning what SEO is, you need to learn how to do it properly.
SEO results don’t show up in the first couple of days. Often, results are visible within a period ranging from 3 to 6 months. Because of this, people tend to look online for shortcuts and ways to get quicker results, something that will only end up affecting and damaging their websites. One of those shortcuts is purchasing backlinks. Many people buy backlinks to improve their ranking. However, Google’s system can detect most cases of non-organic links and, if it does, it penalizes the website.
Below you will find some important tips to properly apply SEO on your website:
- Meta Tags Optimization;
- Keyword optimization;
- Friendly URLs;
- Heading Tags;
- Image Optimization;
- Optimization of the Website’s Content Structure;
- Optimization of the Website’s Loading Time;
- Optimization of Internal Links;
- Quality of the External Links;
The relevance of the website content is yet another extremely important item. Pages must be relevant to users, the content must have quality, providing the information people need. Without relevant content, a page or a website will have a hard time being ranked higher than the competition.
These are just a few important items among many – keep in mind there are more than 200, with ongoing updates. In other words, to stand out, one needs to work continuously and with quality, which requires qualification, time and effort. For all this, we at, Elite Mídia, provide a full-fledged SEO solution to your site.
But the effort justifies the investment. According to New Media Campaigns, organic results are nine times more likely to be clicked than paid results.
And, in the end, what matters the most, even in the medium and long terms, is that results will be a reality, if everything is done properly. After all, “out of sight, out of mind”, right?
Why isn’t my site showing up on Google?
There are a couple of reasons:
The user interface is not friendly nor attractive;
- Websites that take too long to load;
- Websites that have been penalized for the use of techniques prohibited by Google, such as the purchase of links;
- Poorly structured and optimized content;
- Websites that are not optimized for mobile (responsive) devices.
- Flash-built websites;
If you don’t know how to apply these optimizations, there’s no need to worry, there are experts out there who provide this kind of service. We, at Elite Mídia, offer an all-encompassing consulting service to optimize your website. Get in touch right now.